To be the most varied, interesting, knowledgeable supplier of fossils and crystals in the UK; with competitive prices, friendly attitude, first class customer service, and as a result strong customer loyalty.
- To satisfy orders in a timely fashion, with close to 100% of the order in stock, and a minimum of errors, credit notes or returns.
- To be in touch with and understand the varied business needs of our customers.
- To put honest sales work and awareness at the centre of our efforts, and to promote sales in an intelligent, informed and aware fashion.
- To value and protect the contribution and well being of all members of staff.
- To build and maintain a high quality team through constant communication, and to recruit the best staff possible.
- To make scientifically interesting material available for study or research; to support and interact positively with the research community.